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How to Choose the Perfect Sign for Your Business

 

Signs are a key part of branding any successful business. Your sign is your first opportunity to make a good first impression on potential customers, so it only makes sense to make it your best.

 

Crafting the perfect sign for your business does require some planning to get it right:

 

Regulations

The first step in deciding on the right style of signage for your business is to learn about what the local regulations will allow.

 

Cities, townships and counties all have by-laws governing placement and installation of retail signs. It’s a good idea to become aware of any permits you need, before you start. Nothing can be more disappointing than becoming excited about a sign design, and later having to remove it!

 

Provincial or territorial laws govern size and placement of highway billboards, such as pole height and distance from the road. If your building is leased, or if you are located in a shopping plaza or mall, you will need approval from your landlord.

 

Cost

A sign is an investment. It makes sense to get the largest size and the highest quality sign you can afford. Keep in mind, it is also the least expensive but most effective form of advertising. A well-designed, well placed sign can generate huge profits, especially when part of an overall marketing strategy.

 

Additionally, your sign should be low-maintenance and last a number of years. It needs to work 24 hours a day, 7 days a week telling people who and where you are.

 

Design

The design of your sign should be a reflection of your brand and convey the kind of services you provide. Your sign communicates with passing pedestrians and motorists as an invitation to come through your doors and do business with you. The type of sign you choose should make it easy for anyone to find you, dar or night.

 

You'll need to consider shape, size, structure, and materials.

 

Signs can come in many shapes and sizes, as small as a countertop sign, and as large as a highway billboard, illuminated or not. They can be crafted from different materials such as acrylic, lexan, wood, metal or glass, each with their own set of pros and cons

 

To be effective, your sign also needs to be noticeable and readable.

 

Maintenance

How you maintain your sign will reflect the image you project to your potential customers. Some signs are cirtually maintenance-free, others - such as signs made from wood may need repainting or varnishing. The visual of an illuminated sign is second to none. Keep in mind that lighted signs may need light bulbs or tubes replaced from time to time.

 

For energy consumption, consider an LED retrofit. LED light offer superior illumination with lower operating costs. Contact us today for a FREE estimate.

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Danny Sullivan
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October 17, 2019
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